Hi! I'm Blyda :)
Profile
Originally from South Africa, I started my career in Cape Town with a focus on regional and global accounts, setting myself up to meet my goal of moving abroad. Now it has been almost 6 years since I moved to Amsterdam where I lead teams in creating impactful creative solutions for major global brands.
Experience
Over the last 12 years in the ad industry, I have worked on everything from launching new brand platforms to 360 campaigns, physical & digital experiences and documentary-style films for brands such as Nike, Desperados, Booking.com and many more. I thrive on working with people. I love being part of and leading teams, untangling problems together & creating something with culture and creativity at its heart. I also love a spreadsheet, creating & negotiating scopes of work, analysing profitability etc - give me all the numbers! I am dedicated to my work and I enjoy working with my clients as partners, to understand their needs, goals and objectives and ultimately help them tell their brand's stories.
Interests
When I am not working, I am in the kitchen. You know the person who brings baked goods to the office? Thats me. I also love being in nature & travelling - even thought I love a luxury holiday as much as the next person, my favourite holiday ever was wild camping in Norway with my husband. I also have a dog called Rufus - he is an 8-year-old Irish Terrier and he moved all the way to Amsterdam with us. He likes the cold more than we do and makes sure we still go on walks, come rain or sunshine!